Products such as biodegradable cutlery, bamboo picnicware, reusable paper towel alternatives, silicone or stainless steel straws, waterless laundry detergent strips, countertop composters, and upcycled furniture are ever-increasing in our modern world. This is because people are switching to sustainable brands due to the advent of ethical consumerism. This award honours the companies that are leading the field in this new realm.